The motorcycle industry is generally full of doom and gloom this year, but BMW Motorrad continues to post record sales, as it boasts of a record first-half of the year, with 9.5% growth.
In the first six months of 2017, BMW sold 88,389 units to customers, up from the 80,754 units sold in the first-half of 2016. That growth is attributed mostly to progress made on the European continent, says BMW, which is up 12.9% so far this year.
Those European numbers break down as follows: France: 9,447 units (+21%); Italy: 9,099 units (+15%); Spain 5,573 units (+8%); and UK/IE 5,410 units (+14%).
South America is another growth center for BMW Motorrad, with sales up 16.3% at 8,306 units. Meanwhile, sales in China were up a strong 18.8%, with 2,836 units sold.
Of course, Germany continues to be BMW Motorrad’s largest market, with 14,461 units sold in the first six months of the year, though at only a modest gain of 4.9%.
And the United States? BMW sales are up a trend-busting 3.8% in the USA , with 7,157 units ending up in the hands of American buyers.
Leading the sales success is of course the BMW R1200GS motorcycle, which despite its now massive recall, sold 17,159 units. In fact, the boxer-twin powered R-Series accounts for over half of BMW Motorrad’s sales, with 49,240 motorcycles being sold.
BMW Motorrad says the 2017 is off to another record start – one of the few brands with a rosy outlook on the year.
Source: BMW Motorrad
