The American motorcycle industry continues to soften, as Harley-Davidson has reported its Q2 2018 sales were down 6.4% in the United States.
That loss translated into a noticeable drop in Harley-Davidson’s total sales, which were down 3.6% for Q2, though it should be noted that international sales were in fact up, 0.7% over the same time period.
This translates into 46,490 Harley-Davidson motorcycles sold in the USA for Q2, with 78,428 bikes sold in total around the world. For the first half of the year though, sales results for Harley-Davidson are looking even worse.
For the first six months of 2018, Harley-Davidson sold 129,514 motorcycles worldwide, of which 75,799 were sold in the United States. This equates to a 5.1% drop in sales globally, with an 8.7% drop in USA sales for the first six months of 2018.
On the money side of things, these decreases in domestic and international sales have translated into a decrease in Harley-Davidson’s bottom line.
Revenue is down, both for Q2 (4%) and the first six-months of the year (0.5%). Income is down too, a whooping 23.3% for Q2 and 24.9% for the first-half of the year.
Harley-Davidson Retail Motorcycle Sales:
| Q2 2018 | First Six Months 2018 | |||||
| 2018 | 2017 | Change | 2018 | 2017 | Change | |
| U.S. | 46,490 | 49,668 | (6.4)% | 75,799 | 82,984 | (8.7)% |
| EMEA | 17,844 | 17,230 | 3.6% | 28,706 | 27,397 | 4.8% |
| Asia Pacific | 7,718 | 8,308 | (7.1)% | 14,047 | 15,171 | (7.4)% |
| Latin America | 2,569 | 2,355 | 9.1% | 5,075 | 4,697 | 8.0% |
| Canada | 3,807 | 3,827 | (0.5)% | 5,887 | 6,188 | (4.9)% |
| International Total | 31,938 | 31,720 | 0.7% | 53,715 | 53,453 | 0.5% |
| Worldwide Total | 78,428 | 81,388 | (3.6)% | 129,514 | 136,437 | (5.1)% |
Source: Harley-Davidson
